They certainly didn't expect the massive Intel fuckups from the last years. With the normal performance growth curve they would still be ahead.

* Broken 10nm and 7nm fab process. No end in sight. Even IBM could surpass them.

* Even with much stricter memory guarantee orderings they managed to break caching and C3 kernel/ user seperation security (Spectre, Meltdown, ...).

* Temperature management. Eg AVX512!

* The government "mandated" backdoors.

Who would have expected such massive Boeing-like fuckups from the industry leader?