There is a very big single reason the model for last minute order has limited efficiency: how many stops can a delivery driver make before the last delivery is unacceptably late? Basically the suburbs are out of the game, places with prevalent traffic lights are out of the game, that mostly lives bikes/mopeds in the hearts of old world cities.
Yes and? Normally you know when you eat lunch right?
>how many stops can a delivery driver make before the last delivery is unacceptably late?
See that's why last minute is BS.
The food industry is over-optimising for speed. Especially drive-throughs. Every time I've been through one recently the order has come out almost instantly, but made wrong.
Absolutely! Good food needs time. It's no wonder that we eat shit when we think it has to be prepared in 5 minutes and delivered in 30.