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I'm only advocating for reducing uncertainty around distribution before building; not eliminating it entirely.

It's important to at least have a strong growth hypothesis that you've validated to some degree.

That's all I have right now - hypotheses.

I think this is a fair point, and maybe I was too critical. There's been a trend of "fake it 'til you make it" lately, which I think really appeals to non-engineer types. Engineers have the opposite problem: building too much before anything is validated.

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