Considering their revenues they would be in top 100 ad spend even with conservative ad budgets.
However, I think H8crila meant that they did not spend that much on advertisement around the time they ipoed.
However, I think H8crila meant that they did not spend that much on advertisement around the time they ipoed.
If you're consumer focused, you spend on marketing, if you're business focused, you spend on sales. There are few examples to the contrary (Google, Atlassia, for example).
AirBnB early on was sniping Craigslist vacation listings[1], and now they have the resources, and scale to market directly. If AirBnB isn't doing it right, what constitutes the 'right' time to spend on marketing?
I'm curious as to how some folks would respond to this, and why.