That was exactly my thought on reading that part of the article: that the author was describing Pagerank, but substituting Pagerank's design objective of algorithmically outsourcing quality judgments to the global community of website publishers with the programmer's prejudices instead.

I hope the project of improving on DuckDuckGo is successful though, and some of the other proposals in the article sound promising to me.

In the future I would like to see an open source search engine 'paid for' using some combination of homomorphic encryption, blockchain and Tor-style technologies to trade bandwidth and processing power with its userbase in exchange for search results and other services, but I don't have the expertise to assess how feasible that might be.