What is and isn't affiliate behaviour isn't important. They are acting like an affiliate I said. It is close enough.
> Right. But that's just facilitating a transaction, which is usually not a 30% cut.
Yes it is a 30% cut. We have already established it is on other stores.
> Again, standard and reasonable are different things. And again, the problem is you can't choose the type of relationship.
You can choose not to do business with Apple.
> People get pressured into unreasonable rates all the time...
These aren't unreasonable rates though. If they were unreasonable people would not publish there. End of. I don't understand how people can say something is unreasonable when there are lots of people using it and making money just fine. So for a lot of people they obviously think it is reasonable.
> Again, standard and reasonable are different things. And again, the problem is you can't choose the type of relationship.
You can. You can not deal with the app store.
> It's always going to be viable for someone to publish. Even with a 90% fee. But surely we can agree that 90% would not be reasonable, even if it was standard?
No we cannot agree. Firstly 90% is not viable to anyone, nobody would agree to that and people wouldn't publish on the app store. So to start your premise is completely absurd.
Pretend for a moment Apple did raise it tomorrow to 90% cut to them. The vast majority of would just pull their apps and Apple would have to lower the rate again. Every company chooses 30% because it is what everyone else does because it is more or less fair to both parties. Now if another player releases a new phone with a store and they have a better market rate and a decent market share then Apple will lower their rates (like Nintendo did).