And once the expectation is that you change your language based on the irrationally offended minority, if you refuse to do so because it is a lot of work and makes no sense you become deamonized as some kind of sexist/racist/*ist.
I've seen lots of people claim that if you aren't a part of the minority in question you have no right to say what is or isn't offensive. I strongly disagree, some people are offended for stupid reasons, and we shouldn't feel obligated to accommodate them. Now if a significant portion are offended then there is probably some legitimate reason behind it, but that doesn't seem to be the case here.