My kids (like most kids) spend a ton of time on YouTube. We pay for YouTube Premium to remove ads (no-brainer). How does YT compensate creators when the viewer is a Premium customer? Is it the same rate, or better than non-paid viewers?
Linus Sebastian from Linus Media Group has said somewhere that a YouTube premium viewer is worth several times as much as an ad-supported viewer apparently. Apologies for no citation on this.
Thanks. This makes me feel slightly better about my kids' YouTube consumption and my decision to pay for Premium.