The article fails to mention new companies that are trying to solve this problem, e.g. https://tidelift.com
Definitely not a model that would help most (read: more niche) open source developers.
For example, I maintain a Python library with 10k+ Github stars and millions of monthly downloads, and was told by Tidelift it's not even on their radar. Zero reward in Tidelift's reward system.
Which is not to say they're not helpful to others, they might be. Just to manage your expectations vs their marketing.