Funny, I was thinking yesterday how well GitHub is working for us in our company (pretty sure GitLab would be the same but we are an MS shop), particularly the async aspect. And I started to think how I could part this to the non-software development parts of our projects, because those people just don't seem to get it, I think because they don't "feel" the flow of the code underlying everything. I wonder how well t works for people that email office documents.
That said, this is link is just a case of "ads are getting smarted" ;)