Because, for once, they aren't being mindless sheeple? Presented with something that can be proven or disproven, they actually want that to happen, unlike other subjects which don't have any hard lines that can be drawn, and they simply follow.
The essence of the scientific method is to trust nothing that hasn't been proven, with evidence, and peer reviewed. Then scientists go to the public and expect people to take their word for it. They really can't see why that doesn't work?
People are going to trust their experiences and pre-conceptions before the word of a stranger, no matter how many letters are after his name. If that stranger happens to line up with their existing knowledge, they believe him without question ONLY because their existing knowledge says the same thing. They don't believe the scientist, they believe in themselves.
That's how most people work, anyhow. There's a few who go beyond that and challenge even things they have always believed to be true.