Why are Google's new ads so compelling?

feefighters.com

28 points·ayreena··7 comments

Great article. I gotta say, I hadn't personally seen those ads (I don't watch TV). But they were worth the time.

Why are Microsoft ads so...strange sometimes? Did anyone see the Windows 7 ad with someone throwing up? Microsoft had decades on Google in acquiring advertising experience. It could learn to be a little more sentimental and compelling

If you cannot load the site, here's an instapaper link to the article: http://www.instapaper.com/go/159728600/text

>> Why are Google's new ads so compelling?

Gonna guess here: Motivational psychiatrist(s) on staff?

Interesting that that gets down voted. Do you really suppose large companies don't invest in understanding what motivates consumers before trying sell to them?

Clearly, the ads are trying to associate with a circumstance that people aspire to - basking in the love of family or whatever. It's all about finding levers to pull in your head.

Their error page includes a telephone number. That's pretty awesome – shows respect for the customer by not hiding behind cryptic errors or elaborate, shrugging downtime notices.

Sorry you can't get to our content! And we are working on it. Thanks for letting us know, peeps!

PHP + Wordpress diagnosing is not our strength, sadly. Strangely it is working intermittently. Please let us know if you can help.

page loaded for me, links off it failed.

Props for your error page including contact info.

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