You seem to not have read the sentence you quoted? In that case the product is directly related to politics.
if your definition of directly connected to politics extends to having customers who are political entities, then there's not really such thing as a business that isn't directly connected to politics.
The example product could be like Trello, but using the boards to organize their family separation programs. It's not directly a political product, but it's a tool that can be used to further some political policy.
What about a SaaS product that provides facial recognition services for any usecase? It's not Directly political, but could definitely be used that way.