That said I think a focus on the entire desk might be a difficult sell. I’m not going to replace my existing desk with this. I’m not even sure if I would go for this if I was in the market for a desk unless I could customize it in some way (or at least choose from multiple configurations depending on my needs). It looks like that’s included in your future planning, so congrats.
You know what I would buy immediately? A well-designed standing/convertible desk that makes a modern design statement. I don’t like the extremely utilitarian look of all the standing desk options I’ve seen. Give me the 2020 version of the Steelcase (or numerous other manufacturers) tanker desk and I will buy in a heartbeat. Those tankers are utilitarian and stylish. I would probably own one already if they didn’t weigh half a ton.