AWS admin UI/UX looks like rocket cockpit. Netlify UI/UX is super simple and clean, with Netlify I am sure about what I am doing. Mastering AWS is complete waste of time and talent. And those AWS specialist jobs only exists because of AWS UX confusing and complex.

The key thing for me was the deployment-per-branch feature, makes testing with internal stakeholders so much easier.

Easy for deploying different stages with different build parameters, less of a PITA than the AWS S3 + cloudfront distributions. It's annoying though that we've basically been forced to use their DNS solution since we need custom URLs for branch deploys.

I didn't have any issues with buy-in since we were only a few people at the time and basically got the ok as long as there wasn't any downtime in the transition (which there wasn't).