2020 is not the year of the power user. It’s the year of new users. A ton of people used meeting software for their first time in their life this year.
If that were truly the biggest driver, then jitsi would be the clear winner by a very long stretch. Send the user a link, they click, they're in the meeting. Even as a supposed "power" user I found my first experiences with Zoom to be frustration filled and far from intuitive.
I use jitsi in production, but I actually did not realize at the beginning of this year that their hosted version was intended to be anything more than a demo. Their .org page (earlier in the year), linked their GitHub and highlighted the project as a self-hosted tool. They have since updated the page to be written for a general audience.