If you were a foreign power and wanted to sow discord in a rival country, you had to buy off dozens of journalists and funnel money to media houses and hope that they'd at least be secretive, if not effective.
Now you can just pop open Photoshop, come up with 10 memes in 30 minutes, and use your sock puppet accounts to spread them everywhere - an operation that a single person can handle all by himself.
It's incredibly naive to think that social media is not absolutely flooded with propaganda and counter-propaganda by malicious actors. And it's only going to hasten the collapse in democratically minded countries across the world.