Why? Because as a currency it's good. There's nothing like it and I challenge you to give me an alternative.
Here's the requirements you need to meet -
* Unable to be manipulated - this rules out most fiat currencies. The recent pandemic shows governments have no self control and will print trillions on a whim.
* Fast to transfer - I can send thousands of dollars worth of bitcoin around the world in under 30 minutes. It takes days for ACH transfers. It takes hours for a wire transfer if you're lucky.
* Cheap to transfer - Compared to wire transfers, transferring bitcoin is cheap.
* I can hold it - I can't store large sums of cash or gold in my pocket (or even my house) safely. Large sums of bitcoin I can securely hold in my phone with my private keys backed up elsewhere.
* Open source - This entire system is out in the open for inspection. No company controls it or can mess with it.
* Battle tested - The fact that people have been trying to break Bitcoin for 10 years now and it still works gives people more confidence to use it as a store of value.
It doesn't matter if it has no value to you. But it has a lot of value to myself and others. If you have an better way let's hear it.