Also, these companies have MASSIVE sales forces (no pun intended). By acquiring a decent enterprise product and throwing teams of sales guys on it they can make a lot of money.
Returns aren’t as good if acquisition is high, like slack will be.
Returns aren’t as good if acquisition is high, like slack will be.
They are a pretty notable company in startup history since they were the first to be hugely successful at using the self-service model for enterprise sales.
A lot of small(ish) firms are making reasonable money doing this sort of thing; I'd count them as enterprise sales ;)