Google, Facebook: "do not track" bill a threat to California economy
arstechnica.com
arstechnica.com
I am afraid, though, that letting the government get a regulatory foot in the internet's door will send me out of the frying pan and into the fire, privacy-wise.
[1] http://flapsblog.com/2010/12/03/ca-sen-barbara-boxer-outspen...
Amendment 28 - Congress may now pass a law abridging the freedom of speech, the freedom of the press, and the right of the people to peaceably assemble and petition the government for redress of grievances. But they should only do this to prevent rich people that I don't agree with from expressing their opinions on elections.
Amendment 28: Money != speech. Corporations are not individuals and do not have the same rights as citizens.
Gee, that was pretty easy.
Corporations, much like lawn signs, computers, etc, are property. They have no rights. Their owners do.
To quote Kennedy: When government seeks to use its full power, including the criminal law, to command where a person may get his or her information or what distrusted source he or she may not hear, it uses censorship to control thought...
Which people are you trying to prevent from hearing George Soros's or David Koch's message?
The long answer:
There are laws that tell the airlines and the railroads to whom they are not allowed to sell information on my travel habits. Restrictive ones. There are certainly laws against wireless companies selling information on my whereabouts.
Perhaps I'm wrong, and please correct me if I am, but I don't think this is true -- is it? I thought that features like Private Browsing (Safari) and Incognito (Chrome) only prevented the browser from recording page and search history (or using form autofills) on your local machine. This is the first I've heard that it affects user tracking by advertisers in any way, shape or form.
EDIT: And the more I think of it, the stupider this "solution" becomes -- basically, they're asking users to forego recording their own browsing history to avoid being tracked! Well, where do I sign up?
Allowing users to opt-out of such tracking would make those sites less secure.
This claim has nothing behind it. Is it just FUD? If not, what's the argument?
There are already several means of stopping tracking: clearing your cookies and cache, using private mode, not visiting the sites that record this information.
I don't necessarily support this bill, but those methods are not nearly sufficient.
Full disclosure: I work for quantcast. This is nothing more than my personal opinion, and should not be taken as company policy. For company policy, feel free to review the settlement [2].
[1] http://www.wired.com/threatlevel/2010/07/zombie-cookies-laws...
[2] http://www.quantcast.com/inside-quantcast/2010/12/reaffirmin...
One way is to fingerprint a browser. EFF has a nice demo of this using HTTP headers. If you're operating at the packet level, you don't even need that.
So in that sense it's not a matter of avoiding certain sites or managing cookies properly, because the tracking is pervasive.
Current ftc discussions seem like they center around cookies, and personally identifiable information (PII), and do nothing to address other forms of tracking. That will favor large corporations and eviscerate startups in the adtech space.
The key thing that legitimate players in advertising want to do is understand which ads work well and which don't. Targeting users based on which sites they visit and based on offline demographic and shopping is very trendy right now, but it's not as necessary for keeping ads ROI-positive for advertisers in my opinion.
None of it really involves identifying individuals or PII, at least in the sense that people would be creeped out by. Hopefully there'll be a reasonable outcome to this which will allow this kind of legitimate use, since it finances so much of the net now.
is, in fact, perfectly sufficient
I have to run, so: @falconas: of course this is a sacrifice. But if sufficient people feel similarly, over time, one would expect companies to act accordingly.
@nobody_nowhere: damn, I totally forgot about cdns. But I can't imagine cdn contracts allow the cdn to use visit information from clients... or do they?
I believe that "any site which uses adwords, google analytics or links youtube videos, or ..." is a good definition of insufficient.
Bu that's not the point, the point is that if people are really that concerned about internet privacy they could install privacy software the same as with parental control software so their is no need to pile more restrictive innovation stifling laws.
There are technical steps we can take to minimize our publicly available footprint on the internet, but there's no way to completely control it, short of oversight on the corporations that mine our data.
Perhaps this is lack of imagination on my part, but how does offering people the ability to opt out of invasive data collection stifle innovation? Sure, it's another hurdle for any company to overcome (one amongst thousands, if you run a for-profit site), but it doesn't stop new software from coming about.
There is no market failure to justify new regulations and advertising is what pays for the internet, new laws will just increase the barrier to entry and stifle innovation as everyone will need their lawyers present before launching anything.
Also this do-not-track concept doesn't make much sense, with phone marketing people didn't get anything in return here they get free content.