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Can you imagine if they simply had not admitted the error? It was a year, and nobody noticed! Nobody seems to be able to tell is how much this cost them, how much spend was wasted, whether they should have spent less, and they're not leaving Facebook over it. So what does this actually influence?

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I have seen companies drastically reduce their spend on Facebook in the B2B SaaS space. The ones that are left are in the process of rebounding to the same volume as Q1, but something like 60% of advertisers went from tens of ads to 0 campaigns. A lot of it is likely due to the effects of the pandemic, choosing to focus on channels with higher signal & better returns.

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