> About 20 years ago I was coming across a website called something like filthyrichguy.com (I can't remember the exact name).

Possibly the Rich Jerk. I don't know how much money they had, but they certainly lived up to at least half the name.

(Edit: It occurred to me that there were probably loads of these things; I always just assumed, maybe wrongly, TRJ was the original/worst/best.)