One issue with a EU-US trade deal was that US farmers didn't want to have labelling rules to inform the consumer. Indeed they specifically wanted to remove the option that I, the consumer, had in deciding what to eat. The US government negotiating objectives call for ‘new and enforceable rules to eliminate unjustified trade restrictions or unjustified commercial requirements (including unjustified labeling) that affect new technologies.’
As swindling the consumer the is the M.O. of big business. I'd rather err on the side of the consumer. Naming protections - be it country or region of origin or trademarks in general - do not restrict consumer choice. I can buy "greek style" cheese if I want "feta style" that's not made in Greece.
If I want to Buy American (tm), or Buy Greek, or whatever, that's my right as a consumer. I have no problem with your dodgy Chinese knockoff being sold, I do have a problem when it pretends to be the genuine article.
With all that said, if you see (in the EU) something being called Feta, you immediately know what it’s made of and that it’s made in Greece.
Regardless, my argument is not "you should be able to call cow's milk feta cheese", it's "labeling standards should not require a product to be made in a certain place". A strict labeling standard that said "feta has to be made from sheep or goat's milk" is perfectly defensible. One that says "it has to be made in a specific country" isn't.
I do agree with you though. As a Greek living abroad, I wouldn’t mind eating Feta that’s made in Turkey, Bulgaria, Albania etc (neighboring countries which share a lot of the culinary/pastoral tradition), as long as I knew that the ingredients and methods are the same. Which is hard to do without strict regulations though, especially outside the EU.
Fun fact: there must be thousands of regional variations of Feta Cheese in Greece. Major supermarkets will carry at least 5-6 brands, and in the cheese section you will get an extra 4-5 varieties. They are all called Feta + place name, and they differ in fat content, water content, acidity, saltiness, tanginess etc. Delicious and sad that most non-Greeks haven’t had a taste of good tasting Feta as the exported varieties are usually pretty meh.
Nonsense. Protected origin status is protectionism plain and simple. That's not to say whether it's bad or good, just to call it what it is.
Proliferation of confusing low quality lookalikes is prevented by having an enforced criteria and associated labeling requirements. (If the text is too small as in your example then either the labeling requirements aren't sufficient or they aren't being enforced.)
and if the low quality is really as low quality as claimed, consumer would stop buying it. But if the "low" quality is actually great quality/good value for money, then consumers will buy it - regardless of the naming. Using law to prevent competition is worse for the consumer.
These laws prevent package labeling from informing would-be consumers of the (potentially better) products the imitate. People could know that they have alternatives by requiring imitations to be clearly marked as such. A product clearly labeled as "cheese-style Xheis" suggests that "xheis" is an imitation of "cheese".
Such as brands, there's no real difference in intent between a protected origin and a company brand. And I never heard people complaining why they can't distribute their own Coca Cola either, even if it's up to the standards.
In fact the similarities are even stronger when you realise that some protected origins are very small in size and that you have bigger Coke factories than some protected origins.
It doesn't really protect anything except the name. Parmesan is protected, my local supermarket sells it right next to cheese that is not called Parmesan. I have yet to be arrested for buying the cheaper one.