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That's part of the value of a brand. If I see anything that's .biz or .info, it might as well be .ru for how much I distrust it.

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Sure, in the same way that being located in San Francisco instead of Oakland is part of the value of a company.

craigslist.org, anybody?

Yes, but guess what? Craigslist ended up buying Craigslist.com because it was a porn site and majority of the people ended up there because of habbit.

Oh, wow! That's unfortunate, yet slightly amusing.

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