People who want an ebike and have a good chunk of disposable income and are willing to pay (a lot) more to have the best experience on a bike. The weight and integrated lights and non-shitty look are particularly nice next to the typical ebike offering.
> Suffice it to say, you'd rarely see a commuter using a carbon bike.
The first thing I thought about seeing this bike is how great it would be for commuting. I live in a rainy city and work on the second floor. I've carried my fairly light non-ebike up to the second floor about 200 times and it's still no fun. Pulling a bulky ebike of those stairs is a hard no.
Likewise, I know a lot of apartment dwellers who have to carry their bike up to the second floor. Plus, in general older people. Lifting a 35 pound eBike onto your bike rack is a non-starter. A lot of my older friends who bought ebikes also bought newer lower bike racks because of the weight.
This bike isn't a general use-case bike for certain, but it's got a lot of appeal in my eyes. Doubt I'll buy one (an e MTB is way higher on my list!), but if I was looking to replace my commuter bike it would be up there.