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Just by looking at this organisational chart, you can see why Apple's industrial design is so amazingly great and consistent: http://www.macstories.net/wp-content/uploads/2011/05/Photo-0....

Notice how Jonathan Ive does not delegate any work to any Vice Presidents. Compare this to other corporations and you'll see why this works so well (no giant chain of command where every member of staff is trying to put their stamp on things).

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The org chart only shows the first 2-4 levels. It doesn't give us any insight as to just how many levels there are below each VP.

The noteworthy stuff is that Jonathan Ive reports directly to Steve Jobs, while Bob Mansfield, SVP of Hardware¹, reports to Tim Cook. That shows what Apple is all about.

¹. The chart says "SVP of Mac Hardware", but on the iPad 2 video he's presented as "SVP of Hardware".

> That shows what Apple is all about.

Or the org chart is wrong.

> The chart says "SVP of Mac Hardware", but on the iPad 2 video he's presented as "SVP of Hardware".

He replaced Mark Papermaster as SVP of Devices Hardware.

The chart is certainly old. Wrong in what aspect?

I think wrong as in old, as in out of date.

Do hardware people report directly to Jobs now? That's the kind of wrong I was talking about.

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