3. Licensing: The terms state, "You agree that the Service, including but not limited to Products, graphics, user interface, audio clips, video clips [and] editorial content ... contains proprietary information and material that is owned by Apple and/or its licensors, and is protected by applicable intellectual property and other laws, including but not limited to copyright."
That sounds confusing. Handel explained it this way: When we buy something from iTunes, we are paying for the license to listen to music or watch a movie on our iPhone or other Apple device. But we are not buying the product itself and so we can't actually own it, he said. "When you buy a book, you own the copy of that book but not the actual material," Handel said "What you are buying here is right to use music on certain devices."
The reference here is not to the items you're purchasing but rather "Products, graphics, user interface, audio clips, video clips [and] editorial content" - meaning the stuff they use to SELL/MARKET the music/movies/etc in iTunes, not the products themselves. They're talking about the reviews, the images, the sound clips or trailers, the actual iTunes interface - not the stuff you're buying.