I worked as a contractor at X for two years and one thing that really contributes to their success is the fat dump trucks of money they have to spend on things. Astro is a super nice guy, but I worry that X gives themselves lots of credit for being master innovators when in reality their secret may be that they have a firehouse full of hundred dollar bills they can point at things and see what sticks.

Tbh I may be way off base but I was really surprised at how much money they spent on things.