As well as the macbook using the entire case as an aluminium heatsink
If I opened my computer that was thermal throttling and found that I would demand a refund. An undersized heatsink that wasn't making proper contact to the die. With a fan that 1. Isn't sucking air in from anywhere. And 2. Isn't blowing anything over the heat sink.
"Think different" as in "be dumb". Or smart; Because that makes their new computers that are properly amazing look even better in comparison.
Edit: paste mistake. the video link is here. Can't edit the original commet. https://youtu.be/MlOPPuNv4Ec