I used to work at a lottery company and I can confirm your hypothesis. Numbers below 31 and magical numbers like 7 or 13 are picket more frequently. In a game where we draw 5 numbers out of 90 the combination 1,2,3,4,5 was played 4-5000 times a week on average, which means 1 lottery ticket in every 3000. Which is a bad strategy in games where the pot is splitted up equally between the winners. You could have statistically duoble your expected win (return on investment) picking unusual numbers. But ROI was still at 70%.
[Edit] We had a lot of funny stories dealing with obsessed players. One of them accused us of cheating because he found the winning numbers in the newspapers of the last week, in the section of financial news. He also sent us copies of the newspapers, filled with encirceld numbers. It remembered me of one scene in the movie A beautiful mind where John Nash does the same with words.