There are a bunch of reasons. But the business one is that modern companies can't concentrate power at the top if they want to be successful in the long term. Innovation and adaptation don't happen because the SEVP of whatever has a brainstorm. They happen because people doing the work are intelligent, well informed, and care about the customers, their colleagues, and the company. If the most important characteristic in hiring is "agree instantly with all authority figures" that's a recipe for organizational rigidity and stagnation.
Some of the best hires I've made have been "difficult". Because some kinds of "difficult" are just taking values seriously.
I'd expect this to be a negative for a company whose entire business is based on stalking people.
Now they are mostly mediocre engineers who excel at jumping through hoops -- and much less interesting as people.
Luckily for Google, they just need to keep the juggernaut moving rather than functioning optimally.
So it's in Google's interest to at least pretend to negotiate.