Best product tours for conversion?
We're prepping our website for launch, and are building our product tour page right now (for a SaaS app). What are some of the best product tours you have seen for conversion?
Other good examples are welcome! Thanks guys!
I really enjoy concept video. For example the ones at soluto.com, dropbox.com and evernote.com really explain well "difficult to understand" concepts.
Yes, only looking at "take a tour" pages. We've solidified our landing page, contact page, plans & pricing... need to put together the "magical" tour page. Tour rather than features page seems to break down idea of functionality vs. usability, and the suggestions you provided are good starters.