Paper writing is painstaking and mentally tiring. It would be much more efficient if they reviewed results and an abstract and then decided based on that "Go ahead and write the paper and publish it" or "Don't waste time writing it up".
Otherwise, everyone and their mother would milk the Google name by submitting papers in every direction.
The second step should be approving the final contents, and that process should not reject a high fraction of submissions and should allow resubmissions with changes.
It would suck to spend 200 hours figuring out how to fight to position figures in LaTeX only to be rejected by some dudes who think the figure is confidential.