'Cozy'? They're snugging it under the table during meetings. They eat lunch together in Big Tech's office and lock the door. This relationship is like a 30 year nonstop honeymoon in the interstices of decency.
A company I work for spent the majority of their budget and then some on things that they didn’t need, much without any forethought or planning. It’s either because of kickbacks or because it seemed enterprise-y; there’s no rational explanation other than incompetence or corruption. An adequate IT director / CTO would be able to make their case for use of better and cheaper ToC of best-of-class open-source solutions.
Whether it’s kickbacks or just enjoying bragging about the Ferrari of webscalers we just bought or brandname IAAS we use, it’s wrong.