Hacker News Reader

The easiest way to reduce smoking is simple: each cigarette, by law, should be hot pink.

Making cigarettes even more conspicuous I think will backfire on teenagers

(Adolescent) males want to project some level of cool. Hot pink cigarettes interfere with that desire.

Also, if pink cigarettes would sell the industry would have already made some pink ones.

There's already Pink Elephants which are cool