I think it would have been much better launched in EU. I can totally see this is as a platform for energy efficiency accountability and energy efficiency investment tracking for tax break purposes.
My problem with it is that (1) the whitepaper is too thin on tech details and (2) it seems to have a fixed energy project model connected to those EFFORCE tokens preventing it from being used on a national level where a country has its own legally mandated reward scheme different from EFFORCE vision.