Actually I do wonder if they have a real issue here. Can the chip makers (AMD/Intel), the PC manufacturers (Lenovo/Dell/HP/etc) and Microsoft cooperate enough to compete.
I'm not sure Microsoft is that committed to Windows anymore (mobile first/cloud first). The PC manufacturers have been complacent for a long time, happy to suckle on the WinTel teat. Intel have been struggling to deliver (this is probably what drove Apple to switch).
Perhaps Microsoft could step up but my gut feeling is their heart isn't in it. What little moat Win32 still has disappears with a switch to ARM.