Have you tried them? How do they sound? Do you have a time machine that takes you to Dec. 15?
Where they're better is probably connectivity, noise cancellation (which is still garbage imho), integration with their hardware.
Same with their Homepod - it was innovative not in absolute audio quality but in the way it was omnidirectional and could "fill a room" with sound (if I remember correctly, from having read a review) and connectivity. If you just want great audio for your vinyl, CD or Flac collection then you don't get a Homepod. $300 worth of HiFi gear would be better.
I would not be surprised if Apple shatters the value of their headphones. Apple’s $9 DAC outperforms many “audiophile” DACs costing hundreds or even thousands of dollars.