I'm with you. But I do know guys who Do care. They aren't All gay, and some of them look very good.
In fact one fellow, Josh, never wore a single company clothing giveaway in the entire time I worked with him. We even got leather jackets after one release, and he gave it away! No logo, stylish, just not his style.
I don't think he spent any inordinate amount of time on it, he just had opinions.