Pfff. The title has "Community takes all", while the article is about "Company takes all".

This article proves to me how little these so-called 'social networks' have to do with anything social.

'Social', a newspeak term to denote some kind of dehumanized business commodity. And by adding a good sprinkle of social fairy dust the magical pathway opens that allows squeezing most money from the 'community' you lured in.

I give this a social minus.