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Honestly this is a pretty weak overview of the landscape, apparently limited only to the top YC analytics companies and published by a YC company.

There are tons of options out there, including many self-hosted solutions. You'll have to do further research beyond this article, however.

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For example, Matomo... larger list here https://github.com/onurakpolat/awesome-analytics

I mean... have you ever used Matomo? It isn't good. I checked it out earlier this year.

I’m always suspicious of articles like these that keep bringing up one company that fits their criteria. That tells me the criteria was constructed around a specific offering, not the other way around.

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