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I'm always curious how do people come up with these ideas. I assume that to be in a position to make something like this you need to have a very good understanding of the problem space.

As tech people i often feel that while we may have an advantage in being able to execute, finding a problem can be quite tricky if all you know is IT!

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thats a self limiting belief. it is not true that "all you know is IT". all of us have interests beyond tech. if that's not enough, all of us have close relatives or friends with problems we can solve. they are representative of people who are like them, all of whom have problems that need solving.

make sure you're not merely making excuses for not trying when you say "all you know is IT"

It's a fair point, though when reading many of these kinds of posts you see that usually the person has an "in" already in that particular niche.

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