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There's an episode where someone is forced to watch adverts for rewards, and they're harangued if they close their eyes. I can't remember the details, but it's the concept of explicitly selling your attention that caught my eye. It seems pretty dystopian to me.

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It does not sound like the same thing if you are not forced to watch ads (I think you have to opt in to receive rewards). In fact what Brave does is they replace existing ads, iirc.

It's not identical, hence "almost literally", but the notion of explicitly selling your attention to advertisers is getting pretty close in my eyes.

Brave doesn't replace ads. You can do either, or both of:

1) Block existing ads (like any other ad blocker)

2) Opt in to Brave ads (which are served via system notifications).

If you opt in, you can get "paid" in BAT. You can cash this out (from an exchange) or donate them to the sites you visit.

Realistically, it will never be an amount worth cashing out, so I suspect most people donate it to the sites and content creators they like. Thats what I do anyways.

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