The show cases make things slightly more clear.
It seems like a framework for creating short vertical-orientated chaptered videos with fancy captions and that play mute by default.
Why anyone would want this? I do not know.
It seems like a framework for creating short vertical-orientated chaptered videos with fancy captions and that play mute by default.
Why anyone would want this? I do not know.
Snapchat and Vine started it, and now TikTok, Instagram, and Facebook are all neck-deep in it. Every single one is dominated by this content in 2020, with perhaps the only area where text is still a main thing being Discord (although voice-chat is the attractive bit for gamers) & the streaming world (Twitch comments, youtube comments, niche Twitter communities).
Whether we like it or not that's where the users are, and for Google that means it's where the ads and indexing should be.
It's much better than posting the content normally and having to feel somewhat like a loser when nobody even likes/comments on it.
On Instagram I have like 6 photos uploaded the normal way. For years I've only used the "stories" system to engage with friends. It's far more personal. Don't knock it too quickly, you may find it's a step in the right direction.
I don't want it at the top of Google search as a marketing apparatus, though.
Join any big Discord gaming group and I guarantee you'll see more people chatting via text than using the audio functionality.
I agree that the text is the major activity going on at any given moment because text remains a good asynchronous repository, but if they hadn't basically integrated mumble/teamspeak to slack I'm not sure the glitter would have been enough to stick, because gamers (and some groups of discussions) definitely do rely on those voice lobbies when actually being present.
So... it's like watching a YouTube video, but every 10 seconds, it jumps back 10 seconds and repeats that 10 seconds, so you have to keep pressing "next [slide]" (at least Instagram/Snapchat progresses seamlessly)
God fucking damnit, people...
I imagine Google's search results will look like Instagram's Explore tab soon enough (https://icdn6.digitaltrends.com/image/instagram-stories-expl... ) showing "trending" clips which are mostly video snippets stolen and re-posted to carry ads from the re-poster...
its product manager at Google, looking for a promotion (and then let it rot)
I would imagine some portion of the 1 billion Instagram users that are familiar with this style of storytelling.