I'm kind of leaning toward the latter. Not so much that it never happened, but more that it was something that some data scientist said was a good idea, but never actually works I practice, and so UPS drivers don't actually follow this. Maybe it's a policy. I don't know. I don't have a list of UPS policies handy at the moment. But of the (admittedly small) sample size I've discussed it with, every single one says they do not follow that policy, or is it something they were instructed to do.
Which makes me kind of roll my eyes whenever I see these articles or podcasts or what-have-you. They pop up fairly frequently, but... it feels more like clever marketing by UPS than an actual policy.