It was something I had to deal with, A LOT.
But I never dealt with the ad agencies directly. I do know that many of them have my particular problem.
I have also spoken to a few people that work at various agencies and they have confirmed that this a problem. But those leads haven't worked out.
There you go. Talk to those people, and have them set up some introductions.
I have also spoken to a few people that work at various agencies and they have confirmed that this a problem. But those leads haven't worked out.
But even if those leads don't "work out" in terms of sales, they should definitely be a source of information and contacts in terms of setting up the next prospect. The people who liked your solution but for whatever reason choose not to buy it can be a very valuable resource.
Mainly because my old colleagues are very busy, and disorganized.
But you know how people are, they always say they will refer you (and probably do have the best of intentions) but it just never works out.
So my network is pretty much tapped out. Trying to get beyond the network on my own...that's the tricky part.
In other words, you say "Bob, I understand that you're not interested in buying my solution now-- that's fine. But if I wanted to reach a dozen more guys in your position, what would be the best way to do it?"
Thanks for that tip.
If you're chasing big accounts, you're going to have to talk to the exec asst--thats different.