Mike Pondsmith: “‘Cyberpunk’ is a warning, not an aspiration”
nme.com
nme.com
My theory is that its appeal is largely aesthetic, as in an all-encompassing aesthetic. “Regular life” in 2020 in a Western country is a fairly drab affair. All the new buildings have the same boring style, a monoculture pervades everything, and the notion of something being deliberately secret or hidden is antithetical to the social media generation. Deleuze (the philosopher) has a concept called deterritorialization which I think is relevant here.
https://en.m.wikipedia.org/wiki/Deterritorialization
Ergo, a ruined mess of a city with bizarre, hidden subcultures and disturbing body modifications becomes appealing, even if the overall society portrayed is dystopian. The same appeal is there with something like Kowloon Walled City. At its core, cyberpunk (the genre) is a reaction against the homogeneity of modern technological society. That’s my take, at least.
Walter White in Breaking Bad is supposedly the protagonist in a tragic story about the corrupting effects of criminality, greed, and the drug trade, yet the most memorable and culturally cited impressions are of how badass and powerful Heisenberg is.
Games are notoriously bad at this (the favoured term here is "ludonarrative dissonance") where some games pretend to denounce violence in their stories or cutscenes, but the gameplay makes mass violence the most gratifying and fun part of the entire experience.
And if anyone were to criticise the educational/cultural impact of such aesthetic distortions, the inevitable killer argument in return is "free speech" and "artistic freedom" and instant panic about the threat of censorship.
(As an aside, as a European I find it especially striking how depictions of even artistic and consensual adult sexuality or even just plain nudity are considered far more corrupting and "taboo" in US culture than depictions of violence. I think that's fundamentally fucked up. Some brief nudity? Rated R. People getting shot? PG-13.)
But I would also argue that CDPR marketing department overhyped this game as some kind of GTA like AKA power fantasy which it isn't.
RoboCop, Blade Runner, Total Recall and The Matrix weren't aspirational. They depicted dark futures based on amplifying the tendencies their authors saw in the world at the time.
What draw people into games like Cyberpunk is the aesthetic and the controlled freedom you can have. Contrasted with our mostly boring daily lives, it's easy to see why people find it appealing.