It's impossible to put together a reasonable defense for this. What really pissed me off was that even though Apple eventually refunded the money, they kept making it sound like it was my fault. "You need to turn on this setting in this menu." Nope. Not my fault at all. The setting was turned on but it failed. And even if I hadn't turned it on, why on earth should you need to opt out rather than opt in?
Maybe it doesn't have much of an impact on the industry as a whole. My response has been simple. I've not given my credit card number to any device since. I just don't buy that stuff from anyone.