I totally agree with you at the surface, and Microstrategy has been officially saying similar.

However, the company is starting to look more and more like a Bitcoin ETF. The CEO is out promoting bitcoin much more than his company's services. The stock is trading increasingly in line with the bitcoin price...

This may very well be a genius strategic move on their part, but lets call a spade a spade. At this point, in the eyes of investors, the company is increasingly tied to the success or failure of bitcoin.