Customers will understandably be in a vulnerable place. You are not exactly selling someone a boat. You are quite literally selling tech savvy people their future and they know how to use social media. Those who are brave enough to voice their troubles with education in the open – which is a stigma, maybe so than ever – will have no trouble finding an empathic, educated audience.
This is akin to treading in self-driving space: Every player is super aware of the non-existent room for error. The whole space has constantly been 3-5 major consecutive incidents away from imploding under the sheer pressure of human perception.
ls cannot merely be slightly better than established programs in giving people an education and a job. You have to outperform by a substantial margin to get everyone on board when you inject yourself into peoples lives to this extent. You ALSO have to convince everyone that you do.
It's pretty unfair and also pretty exciting.